As the largest minority group in the United States, Hispanics today are over 45.5 million strong with a disposable income of over $863.1 billion.

Advertising to Hispanics is significantly more effective in Spanish than in English!
* 63% of Hispanics are more comfortable purchasing in Spanish *
* Commercials in Spanish are 55% more effective at increasing ad recall *
* Ads in Spanish are about 4.3 times more persuasive than those that are in English. *
* After watching English commercials, interest in brand increased by 11%*
*After watching Spanish commercials, interest in brand increased by 48%*
*Consumers are 50% times more likely to correctly remember the commercialís main message when it is in Spanish.*
*After watching English commercials, 48.1% were able to correctly play back the message*
*After watching Spanish commercials, 72.2% were able to correctly play back the main message*

*SOURCE: ROSLOW RESEARCH GROUP 2006

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